Marketing survival
SUSTAINABILITY
mARKETING
SURVIVAL
Avoid greenwashing
Tell your sustainability story
Build trust
A practical course on how to promote your brand’s sustainability without falling into the greenwashing trap
Avoiding greenwashing for marketing professionals
52%
of global consumers believe brands are greenwashing
Capgemini Research Institute (CRI)
Sustainability marketing is a minefield
- Your brand wants to lead with purpose and....
- Your team wants to promote your dedication to sustainability but....
- But one wrong step you’re shamed on social media, mentioned in the press or could even possibly face fines
You’re not alone
Most marketing professionals aren’t trained in sustainability or ESG standards, or the regulations on what you can say about your sustainability in your marketing. With constantly evolving guidelines (ASA, CMA, carbon claims, etc.), it’s hard to know what’s allowed, what’s expected, and what builds credibility.
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Sustainbility Marketing Survival for
Marketing Teams
Available as an in-person 1-day course or online
POA
Sustainbility Marketing Survival for
Marketing Agencies
Available as an in-person 1-day course or online
POA
What you’ll walk away with
- How to integrate sustainability in your marketing strategy without losing authenticity
- A step-by-step guide to avoiding greenwashing in all campaigns
- Real-world sustainability marketing examples, the good, the bad, the avoid-at-all-costs
- Best practices for ethical and socially responsible marketing
From confusion to clarity in 5 steps
This course breaks down the complex world of sustainability marketing into five practical, powerful steps:
1: Definitions - What is true sustainability?
Define and understand true sustainability in marketing. Learn how sustainability differs from ESG and CSR, and why your understanding of it matters. Leave reliance on buzzwords and shallow gestures behind.
2: Declarations - What is greenwashing and what claims are you making?
Learn how to never slip up in your messaging and how to spot misleading claims. We’ll analyse real-world examples, so you can evaluate and drive your brand’s sustainability claims forward.
3: Company Data - What frameworks and standards exist?
Discover the key sustainability frameworks (like GRI, CDP, and SDGs) and why marketers must align with them. Learn who inside your company holds the data, and how to collaborate across teams.
4: Marketing Data - How does marekting activty affect your company’s sustainability?
Marketing isn’t just messaging, it’s impact. Understand how your campaigns influence emissions, data usage, consumer behaviour, and even greenwashing risk. Get actionable strategies to do things differently.
5: Demonstration - Storytelling that stands up to scrutiny
Harness your data and upgrade your claims into inspirational and credible stories that inspire and do not mislead. You’ll learn how to craft narratives that align with your brand’s values and real-world impact.
Well-researched and concise, I learned a lot about practices and tools of doing marketing for a company invested in sustainability.
Michael Höeppner, Marketing Manager, Germany
The training was thoughtfully designed, offering clear and engaging education with real-world examples that made complex topics easy to understand.
Manon Bical, Reef Studio, Fuerteventura
Whether you’re a business leader, marketer, or just someone who wants to drive change, this course will equip you and your teams with the tools, knowledge, and confidence to create a lasting impact.
Chloe Lalor, Senior Marketing Executive, UK
Instructor:
Simon Badman
Simon Badman is a marketing strategist with over 25 years’ experience helping purpose-driven organisations communicate more clearly, credibly, and effectively.
He previously led marketing at World Wide Generation (WWG), a pioneering sustainability data and technology company behind the G17Eco platform. In this role, Simon helped position G17Eco as a global solution for connecting cities, businesses, and investors to trusted, measurable ESG outcomes - aligned with the UN Sustainable Development Goals.
Simon was a founding partner and trainer at SocialB, where he has delivered digital marketing and communications training to professionals across sectors, from non-profits and SMEs to global brands. His sessions focus on practical tools, strategic thinking, and ethical marketing approaches that avoid greenwashing.
Through this course, Simon brings together his real-world experience in marketing, sustainability data, and storytelling, offering a clear framework to help marketers make honest claims, engage stakeholders, and align with evolving standards.
Recommended by
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Here's what we can do for you:
Branding
It's the pillar of your presence. How your customers recognize you and know what you stand for.
Web design
From your website to your social media presence, we'll help you develop and refine your message for the medium.
Copywriting
Crafting your story is more important than ever before. Products abound today, but a good story is worth its weight in gold.
Food festival
The largest and most popular vegetarian food festival in the world was looking to refresh its brand to reflects its hugely expanded and diverse audience.
Store launch
An urban clothing line that had succeeded online wanted to launch its first brick-and-mortar store with an excitement that reflected its hip and trendy products.
Product launch
A new tech company was looking to tell its story in an enticing and compelling way. "Here's how we're going to make your life better in just a few moments."
