Marketing survival
RAFT 2
Avoid greenwashing
Tell your sustainability story
Build trust
Avoiding greenwashing for marketing professionals
RAFT 2
purpose driven marketing
Sustainability marketing is a minefield
- Your brand wants to lead with purpose and...
- Your team wants to promote your dedication to sustainability, but...
- One wrong step and you’re shamed on social media, mentioned in the press or could even possibly face fines
You’re not alone
Most marketing professionals aren’t trained in sustainability, ESG standards, or the regulations on what you can say about your sustainability in your marketing. With constantly evolving guidelines (ASA, CMA, EU EmpCo etc.), it’s hard to know what’s allowed, what’s expected, and what builds credibility.
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Sustainability Marketing Survival Challenge
A 5-day live online challenge
a practical course with one-hour per day of training, enabling you to audit your current activity and build effective sustainability marketing strategies.
£297
Sustainability Marketing Survival for
Marketing Teams
Available as an in-person 1-day course or online
Sustainability Marketing Survival for
Marketing Agencies
Available as an in-person 1-day course or online
What you’ll walk away with
- How to integrate sustainability in your marketing strategy without losing authenticity
- A step-by-step guide to avoiding greenwashing in all campaigns
- Real-world sustainability marketing examples, the good, the bad, the avoid-at-all-costs
- Best practices for ethical and socially responsible marketing
Well-researched and concise, I learned a lot about practices and tools of doing marketing for a company invested in sustainability.
Michael Höeppner, Marketing Manager, Germany
The training was thoughtfully designed, offering clear and engaging education with real-world examples that made complex topics easy to understand.
Manon Bical, Reef Studio, Fuerteventura
Whether you’re a business leader, marketer, or just someone who wants to drive change, this course will equip you and your teams with the tools, knowledge, and confidence to create a lasting impact.
Chloe Lalor, Senior Marketing Executive, UK
Recommended by
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Here's what we can do for you:
Branding
It's the pillar of your presence. How your customers recognize you and know what you stand for.
Web design
From your website to your social media presence, we'll help you develop and refine your message for the medium.
Copywriting
Crafting your story is more important than ever before. Products abound today, but a good story is worth its weight in gold.
Food festival
The largest and most popular vegetarian food festival in the world was looking to refresh its brand to reflects its hugely expanded and diverse audience.
Store launch
An urban clothing line that had succeeded online wanted to launch its first brick-and-mortar store with an excitement that reflected its hip and trendy products.
Product launch
A new tech company was looking to tell its story in an enticing and compelling way. "Here's how we're going to make your life better in just a few moments."